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Master Class: Exploring Multimodal Metaphors

The Collaborative Research Center (CRC) 1475 „Metaphors of Religion“ is pleased to host a Master Class by Charles Forceville, Professor of Media Studies at the University of Amsterdam, from January 20 to 23, 2025.

This engaging lecture series will delve into the world of visual and multimodal metaphors across various forms of media and communication.

The lectures will explore how metaphors go beyond language to shape meaning in advertising, political cartoons, animation, feature films, and more. Each talk examines different genres, offering unique insights into how metaphors communicate complex ideas and emotions through images, sound, and motion.

Highlights of the series include:

Visual and Multimodal Metaphors in Advertising and Political Cartoons: Analyzing the interpretive strategies these genres require.
The Conceptual Metaphor LIFE IS A JOURNEY in Animation Film: A deep dive into narrative structures in animated “road movies.”
Metaphors in Feature Films: Exploring creative uses of metaphors in cinema and their role in storytelling and emotional engagement.
Relevance Theory and Multimodal Communication: Understanding how we interpret visual and multimodal messages.

Join us for this exploration of metaphor, media, and meaning. All events are free and open to the public. For more information, please see the program.

Dates: January 20–23, 2025
Venue: CERES, Universitätsstraße 90a